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Five Important Steps for Opening Your Own Dance Studio Academy

If you are a well trained experienced dancer you might be dreaming of opening up your own dance studio academy. This can be a really exciting idea and process, however, there are a few important steps that you will need to make sure take place in order to insure your success in this type of a venture. By sharing your extreme love of dance can take you a long way but a dance academy is a real business and like all businesses you are going to need a good plan and design and getting the word out as well as keeping things running smoothly after you have opened the doors to your dance studio academy. The few steps offered below are to try and help you strategize a way to make your academy a profitable business venture.

The first thing you need to do is to prepare you business plan for your dance studio academy. You will need to make sure that you find a good location for it. This is essential for your success. You are going to more than likely want a spot where it is in or near a commercial center of the city and it will need enough parking as well. However, if the studio is located on a really busy street you can take advantage of foot traffic because if you have the studio well advertised from the street people will notice it walking by as well as driving by. It's a good idea to consider designing a very nice attractive and eye catching sign that will get the attention of people passing by. You will also need to take into consideration how much space you are going to need for actual dancing, the lighting which should be as natural as possible and enough room for a waiting area and a dressing room for your dancers.

Also included in your plan should be the kind of classes that you will be offering students, what age group or groups you want to teach as well as how often you offer the classes. Once you have done this you can start sketching out a class schedule.

The next step you want to do is begin creating a design for your studio. What kind of a look and feel do you want the dance studio academy to have. For instance if you want to specialize in ballet classes for young girls you may want to paint the studio in feminine colors such as pastels like lilac or pink or decorate with feminine wall murals, or inspiring dance posters. Whatever the theme is that you want, your final goal is to make sure that your academy is somewhere that students are going to feel comfortable at and will want to return.

The actual layout of the studio is also very important. Most of them will have a reception area where they can check in and pay for their classes, a restroom, dressing room and even a waiting area where their family or friends can sit and enjoy watching the classes if they want them to be there. Some studios even have a boutique that offers students dance apparel, music, videos and dance supplies as well as dance related gifts for sale.

A nicely planned dance studio academy is going to require the proper dance equipment like a sprung wood floor, mirrors and a good sound system. A sprung wood dance floor is flooring that is cushioned to help protect dancers joints and can be bought as a kit you can install or have professionally installed. The mirrors for the studio should be floor to ceiling and if you are teaching ballet you will need to have ballet barres that can be attached to the walls or are freestanding. The sound system will also need enough power to it to fill the space of the studio and it should be able to support mp3 players or computers.

Another important step you need to take is marketing and promotion of your studio. You need to get the word out because this is going to be a vital part of getting your students. You are going to need an interesting and appealing logo to put on all of the material you might have printed out for your marketing and this would include your business cards, official letterhead, fliers and brochures. Make sure to offer all new students some sort of incentives on all the marketing material that you produce. You are more than likely going to draw in more students if you are offering for instance their first class free or offer special discounts.

Don't forget to also promote your studio online as well. You should definitely create a website for the studio that has the class schedules, your pricing, your dance bio and photos. You might also want to list your studio in your local business directories, local schools and of course in any dance related directories you might know of in the area.

Make sure you have an interesting grand opening that might have free demonstrations on dance, lectures and don't forget to consider giving giveaways, all of which can draw attention to your new dance studio. You might even consider offering a free workshop at a community center or perform at a local event.

Make sure that you also understand this is a business and you will have to keep up with that as well. This includes bookkeeping, mailing lists, the class schedules and information management. All of this can be quite time consuming so you might want to consider opting for some management software to help with this or hiring someone to do the office work needed to keep the business going.

Final Note: Make sure that the music you offer is inspirations because the music collection is going to help drive your classes. This means you will need to continually look for new music to add to your music list. Make sure to listen to each song you run across very closely before you actually decide to download the music. Once you download music you should then arrange the different songs to suit each class and create a playlist on an mp3 player, computer or iPod.


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Tips on How to Dance

If you haven't done much dancing and perhaps have been invited by friends to go out dancing, you might be feeling a little awkward. Even if you don't really know how to dance you shouldn't give up the opportunity to have some fun going out on the town with friends.

Here are a few tips on how to dance at any place that offers dancing. You don't have to be a pro to join in and have fun.

First thing you might want to consider is to watch other dancers on the dance floor. There are going to be a variety of different songs played and it is best if you take your cue from other dancers on how to dance to certain songs. You don't want to copy them to the “T” unless it is a standard type dance, but you will be able to pick up a few ideas from others who are dancing.

Another thing you might want to consider if you have time is to learn how to dance to your favorite music, this is especially good if you memorize and sing the lyrics. This way you will already know how to anticipate any changes in the song and you can change your dance moves with those changes.

One thing that is really important when you want to learn how to dance is that you really have to enjoy the music that you are dancing to. You have to feel the music, love it so that you can move with true rhythm. If you don't like the music it is going to be a lot more difficult to dance.

If you have time before going out it might be a good idea to as a friend that already knows how to dance good to help you learn some dance moves. Getting someone that knows what they are doing is going to make it a lot easier for you by watching and following them.

When you do go out dancing, remember the most important thing is to go out and have fun. That is what most other people are doing and no one is judging you on how you dance. If they are judging you on the way you dance then those are people that aren't worth worrying about in the first place. Again, the main purpose for dancing is to have fun so go out and enjoy yourself and make sure you smile, it will always make you look like you are having more fun. If you don't show any kind of emotions then it can make you look awkward and uncomfortable.


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Tips For Your Ballroom Dance Lessons

Before you go out and take some ballroom dance lessons, you might want to consider going over a few dancing tips or pointers so that you might be a little ahead of the game before you get there. That way you also will impress the instructor as well.

Probably one of the most important things to remember when taking ballroom dance lessons is poise. This is something you should work on right away. Poise is not only going to make you look confident but it is also going to give you the right posture and balance that you need in order to have the right dance holds and the right footwork.

Try to first work with dance steps and music that is easy for you to stick with and dance to. Even at your ballroom dance lessons seem to be too difficult for you, don't be afraid to tell your instructor and more than likely they will be more than willing to make adjustments for you.

Always make sure that you keep both your hips and knees relaxed during all of your ballroom dance lessons so you can move easily and fluidly with the music while taking your lessons at the dance studio.

Once you have actually learned some basic steps you need to make sure to practice them all the time, even if your instructor is not around. You want the steps to become second nature. Stay away from any fancy variations of these steps that you might see on one of those reality dance shows.

Always remember to take small steps, this is not only comfortable but it will also make it easier for you to control your routines more gracefully and elegantly.

Finally, ballroom dance lessons are not just about learning dances but it is also about gaining confidence, grace and maybe even a passion for the skill and art of dancing that has definitely stood the test of time.


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So, Why Learn to Dance?

So the question is, why learn to dance? This is probably the most common question asked by a person considering dancing. It's an important question as well. Anyone looking to learn the art of dancing should ask it. The key here is not should you learn to dance but why do you want to learn, is there a reason for it? Is there a reason for learning these skills.

There are many reason why a person may want to learn to dance. The most common reasons you will find are:
  • For socializing or dating
  • For couples
  • For fitness
  • For weddings and parties
  • For dancing at clubs
  • For competition
  • For performing
  • For artistic expression
  • Just for the love of dance
If the reason you want to learn to dance is for socializing or dating then the dance styles you would be interested in would be the ones considered to be partner dance styles. Partner types of dances are a wonderful way to meet people. Some of those styles are listed below:
  • Tango
  • Ballroom
  • Country Western
  • Rockabilly
  • Rock and Roll
  • Salsa
  • Blues
Dancing has always been a great activity for couples and is an interesting and healthy activity for couples to enjoy together. If you are interested in doing some couples dancing there are quite a few different styles to pick from.
  • Argentine Tango
  • Bachata
  • Ballroom
  • Blues
  • Country Western
  • Hustle
  • Lindy Hop
  • Rockabilly
  • Rock and Roll
  • Salsa
  • Shag
  • Swing
  • Zouk
If you are more into dancing for fitness and just physical activity then you are looking for something that is more demanding. Different dance styles require gentleness but a lot of endurance while others require more strength and flexibility. The best solo dances styles are more demanding than partner styles and a few are listed below:
  • Lindy Hop
  • Hip Hop
  • Samba no Pe
  • Contemporary
  • Jazz
  • Salsa
  • Ballet
If you are looking to learn to dance for a wedding or special party probably dancing is going to be more toned down and is almost always going to be partner dancing such as:
  • Swing
  • Ballroom
  • Rock and Roll
  • Blues
  • Hustle
Now if you are into going out to clubs and want to be able to dance well at a club this generally means that you don't have a regular partner and even many times you will be doing solo dance styles. In the club atmosphere a dancer wants to be able to dance independently and look good at the same time. The usual dance styles found at a club would be:
  • Hip Hop
  • Stiletto
  • Club Dance
  • Samba no Pe
  • Salsa Solo Styling
There are a ton of reasons why people want to learn to dance and many different styles to pick from. Knowing the reason why you want to learn will help you find just the right dance instructor to teach you the right dance style so you can go out and enjoy dancing.


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Marketing Your Ballroom Dancing Lessons

If you have decided to give ballroom dancing lessons you are going to need dancers and to get dancers you are going to have to market your lessons. It is important to advertise and promote your lessons in order for you to get them to come and you to make a little money.

One of the first things you need to consider when marketing your ballroom dancing lessons is how you are going to get their attention. One way to get an idea for your advertising is to go through various magazines and look at the advertising in those. Examine what you see, bright colors, printing that is bold, graphics and images and catchy phrases. Then after you do that, see if you can find advertisements and fliers around town for dance classes. See if there is anything that catches your eye.

It really doesn't take very much to make your advertizing sizzle for your ballroom dancing lessons. If you aren't able to design your advertising yourself get a friend who can or worst case scenario hire a graphic artist. If there is competition out there you really will need to make your advertising stand out in the crowd and grab the attention of your audience.

When making a flier consider some of the following tips:
  • Try using a less common font style, also make it bigger, think something bold and eye catching.
  • Consider turning the paper sideways instead of the normal way a flier is done. Try experimenting with columns, tables, text boxes, text art different backgrounds and borders. You could also try using different sized paper, a half page even a bookmark. Spend a little extra on the paper and get bright colors to use.
  • If using white paper add color to the design to catch the eye. You don't have to spend money to do this, if you have your own color printer forget about the professionals and do it yourself.
  • You should have a catchy phrase too. These are called tag lines. Get friends to help you come up with a catch one liner to attract the attention of potential dance students.
  • Add photos of people dancing and put them on the flier at interesting angles and not just plop them on the design.
  • Don't overload the flier with too much information. All you need is your catchy phrase or tag line, the date, time, location, phone or email and cost of the ballroom dancing lessons. People can call or email you if they have questions.
  • Try doing something promotional have a free party opening night, or offer their first dance lesson for free or have four or five coupons on the bottom of the flier they can cut off that offers a discount, this will keep them coming back. Use your imagination.
  • Advertise on the Internet through your own website, social networks or even on Craig's List. All are free ways to get the news out about your ballroom dance lessons.

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How to Give Salsa Dance Lessons From Your Home

The art of dance is probably a field that simply doesn't get enough recognition, a good example of that is so many schools everyone are getting rid of the arts to focus more on academics and sports. So, you might be a person that loves to dance, is good at it and would love to try and keep a part of the art alive by opening up a dance studio of your own. However, that can be a huge undertaking, one that you might not be able to afford to do. But, you can do so by opening up a dance school from your own home. Probably the easiest way to do that is to try and stick with one type of specialized dance. A good one that is still popular is Salsa. If you happen to be good at it then why not offer Salsa dance lessons from your own home?

A very important thing to remember when you are considering to offer Salsa dance lessons, make sure that you truly have mastered the dance, even if the students you get are not well trained in dancing, they still will be able to figure out when you don't know what you are doing.

You will need to find a space in your home to set up as your dance studio. You can use a garage or a basement for this type of space. No matter which spot you choose, you will need to set it up so that you and your students have plenty room to dance. You will also need to make it look like a dance studio for instance you will want mirrors, barre and you should consider a spring floor for dancing. You more than likely will want to hire a contractor for at least the flooring or if you know someone who is a handyman in order to get the work done. The equipment you will need can all be ordered online from companies that sell dance equipment.

Once you feel that your dance studio for your Salsa dance lessons is ready to go you will need to make sure to see if you need any licensing from the local government in your area. You also should create a unique name for your little home studio, one that will stand out and attract interest.

Don't forget to advertise your Salsa dance lessons studio by advertising in the newspaper, ask local businesses if you can put fliers up in their windows, make sure to ask other places such as stores, schools, libraries, community centers and the like if you can place your fliers where people can see them. Make sure that your ads include the price for your classes and all your contact information. Make sure to try and keep your prices down, especially when first starting out, there's a lot of competition out there.


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Choosing from a Variety of Different Dance Lessons

Whether you are interested in just learning some new dance steps or becoming a dancer, there is plenty on offer. There are six top dance styles that you might want to check out first before you make a decision. Especially if you are considering dance as a career.


Ballroom Dancing – If you watch TV much you more than likely have seen a variety of dance shows where you see dancers twirling around in fancy dance outfits and doing beautiful moves with their partners. What you more than likely have been watching is some type of ballroom dancing.

This type of dancing offered in a variety of different dance studios, offers different styles of dance lessons with partners. The more popular styles of this type of dance form would be the Cha Cha, Foxtrot, Lindy Hop, Jive, Mambo, the Quickstep, Rumba, Samba, the Waltz and of course the Tango.

As a ballroom dancer, it means you have a nice sized list of dances to choose from. If this is something that you might be interested in learning, you don't have to worry about bringing a partner if you don't have one, in fact instructors actually encourage their students to dance with a variety of partners so their students can become better dancers and be able to learn how to dance with anyone.

Ballroom dancing is a very social type of dance and it is also a wonderful way to meet people, it's also the type where you can begin dancing immediately and it's an extremely fun form of exercise that include the chance to wear some pretty cool costumes.

Hip Hop – This is a very high energy type of dance and gained it's popularity in the early 90's. It gets its roots from the street dance called break dancing. This is the type of dance that a dancer will usually perform alone or sometimes with a group of people, but there are no one on one partners.

The dance lessons given include basic techniques that build up a dancers skills over an extended amount of time. The clothing worn is casual and very non-restricting and the type of shoes worn are ones that will give support for all the jumping and stamping.

Jazz – Jazz dance and Jazz dance lessons have been around for quite some time and really was popular all over the world in the 70's and 80's. Today's Jazz dance lessons include musical theater, lyrical, class jazz and combinations of modern dance, jazz and ballet. The type of dance lessons you receive will depending totally on the instructor you choose. Jazz dance lessons are great exercise and there is plenty of cardio work and stretching and your brain is continually challenged by the learning of new steps on a regular basis.

Ballet – Ballet actually is the form of dance technique that provides basic dance techniques for all other types of dance. If you are looking for a way to not only dance a beautiful style of dancing but also want to increase your stamina, flexibility, strength and your coordination, ballet could be what you are looking for.

Ballet is the most formal type of dance that you will find and the student needs to wear ballet flats and outfits that allow for the instructor to see the students body movements when they are dancing.

Tap – Tap dance lessons are a lot of fun and if you're looking for a way to lose a little weight, this is the ticket because tap dancing is extremely aerobic. In a typical tap class you will start with warm ups and then begin reviewing different steps and combinations of steps. Some instructors don't even use music while others prefer current music pieces or show tunes. It does take some time to master tap and it also can be very frustrating so if you are interested, you need to be patient. The only special attire you need for tap are tap shoes otherwise you just wear comfortable clothes for your lessons.

Modern – If you are looking for something that is less energetic and with less technique than all the others mentioned here, you might want to look into modern dance. This type of dance is more about expression and story telling. If you are more interested in expressing yourself, then this might be the type of dance for your, or at least one to begin with.
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How to Open Your Own Dance Studio

Considering opening your own dance studio in Brisbane can really be an exciting idea. However, there are several steps you will need to take in order to make sure that your studio is a success. Being able to share your love for dance will take you a long way but also remember that a dance studio is also a business and you need to have the right plan, design, publicity and a way to keep things running smoothly before you even open your doors.

The first thing you need to do for your dance studio in Brisbane is prepare a plan. You need to find the right location and probably a spot that is in an area of town that is somewhat busy and has plenty of parking for your dance students. Being a busy part of town you will also be able to attract some foot traffice as well. Another thing you need to consider is how much room you need, the lighting, a restroom and enough room to make a dressing room as well as perhaps a waiting area.

The next thing you need to consider is what kind of classes you are going to want to teach, what age groups and how often you are willingn to give the lessons.

Once you have your plan down for your dance studio in Brisbane you are going to want to design your studio. What kind of a look do you want it to have. For example if you are going to specialize in teaching young girls ballet you might want to make sure the studio is painted in pastel colors that girls like such as pink or lilac or you can decorate the walls with murals, hang up ballet costumes or put up dance posters for inspiration. The goal is simply to make whomever you are teaching feel comfortable and want to return next time.

Your studio layout is important as well. Often studios will have reception areas where the dance students will check in and maybe pay for classes, then a changing or dressing room, a restroom and a nice waiting area for family and friends to sit comfortably and watch the class if they prefer. Some studios even have small boutiques in them that sell different kinds of dance apparel, videos, music, dance equipment and even dance related gifts.

You also will need the right kind of dance equipment for your studio. You should have sprung wood floors, mirrors and a good sound system. The sprung wood floor is necessary to protect the joints of all the dancers.

The next t hing is to promote your dance studio. You need to get the word out, this is vital in order to be a success. You should come up with a logo that you can put on all your printed materials like business cards, fliers, business letterhead, and brochures. Consider offering new student incentives such as offering their first class free or at least at a special discount.

Make sure to also take advantage of the Internet and promote online as well. You should create a website for your dance studio that has yoru bio and a variety of photos. List your business in your local business directories as well. Don't forget to include schools as well as dance related business directories.

Try networking to also promote yourseslf. Any good business person knows that if you create good relationships with the public. If you create a community within your studio for the students and the public more people are going to find out about your studio. Join business groups, parenting groups or even church groups can help get the news out.

Make sure you have a grand opening that includes demonstrations, lectures and even some free giveaways. If you give, you often will get people interested in getting involved with what you have to offer.

It is important that you always remember that it is a business and there are things that have nothing to do with dancing that need to be done such as bookkeeping. If you don't know anything about keeping books then consider hiring a bookkeeper. Also you will need to maintain mailing lists, your class schedules and advertising. All of this is time consuming but needs to be done in order to keep your studio running.
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